About Us

Southern Loop was started by JoBeth Williams in 2009. What began as a monogramming business soon blossomed into an online shop and eventually became the brand you know and love today. 

Southern Loop's original store location opened its doors in May of 2014, offering a brand new shopping experience in Portageville, MO. Residents absolutely loved its rustic, down home charm and word got out about the trending clothing and unique gift options. 

Today, Southern Loop has evolved from its cutesy beginnings to a more sleek, modern brand. Our items are still blooming with the Southern charm you know and love, but with a modern twist. 

Pictured Below:

(Owner) JoBeth Williams, (Husband) Eric Williams, (Son) Warren Williams

Photography by: Fox Lane Photography